濮阳市综合高中2014-2015学年高三上学期期中考英语试题及答案(4)
懒人考试网
来源: 濮阳市综合高中 2024-03-16
大 中 小
E
“Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance behind the image, the product, service or person will fail at length.
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example , the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal consultants can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace (体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling" of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself—the person or product must deliver on that image or there is little chance for long-term success.
67.The downfall of the Arthur Andersen accounting firm is due to ______.
A.its dishonesty in business B.its previous images
C.its bad management D.its poor service
68.Why did some famous people fall from grace?
A.Their images were not well built up.
B.They failed to live up to their images.
C.They felt much pressure from the public.
D.They paid little attention to fame and fortune.
69.The structure of the passage is .
70.The author tries to argue that______.
A.image creates everything
B.image is the key to success
C.truth goes hand in hand with image
D.truth and image are equally important
第四节 写作
第一部分 短文改错
My mom is the great cook in my mind. Instead of buy frozen French fries, Mom is used to making
it by herself. When feeding those she loves, Mom cooks as if she were feeding visiting guest. For
her, we are more important than guests, because of we are her children. From my mom, I’ve learned
to cook not only with my wonderfully skills but with my loving heart. It often said that food made
with love tastes better. From my experience, it not only tastes better but create magical memories
that live forever in our hearts. Time passes, and loved ones leave us or we never forget the meals
that are made by our mom whom teaches us so many lessons
第二部分:书面表达(满分25分)
假如你是李华,一个月前与家人在纽约旅游,临走时不慎把一些重要物品落在旅馆了,发现时为时已晚,但是两周后你收到旅馆经理寄来的信和你的物品。请根据下列要点,给经理Mr Smith写封回信。
内容:1. 丢失的物品对你很重要;
2. 你收到物品后的感受;
3. 你的感激之情和愿望。
注意:1. 词数100左右,信的开头已为你写好,不计入总词数;
2. 可以适当增加细节,以使行文连贯。
Dear Mr. Smith,
I am extremely surprised and glad to hear from you.
参考答案
21-30 DABCA CADAB
31-50 BACDA CBACC BDCBC ABDCA
51-70 CACC ADCD BABA CDDA ABAD
学习关键字:
阳光学习网 | 阳光考试网 | 雨竹林高考网 | 雨竹林中考网 | 专题列表 | 学习文档 | 学参范文网 | 考试专题 | 懒人中考网 | 教务管理系统入口 | 学习地图 | 网站地图 | 一起文库网 | 复习资料 | 志愿填报 | 高考专业解读 | 高考招生计划 | 院校信息 | 中考网手机版 | 专业就业 | 雨竹林中考网 | 学习文档 | 211工程 | 985工程 | 教育部直属 | 北京高考 | 上海高考 | 贵州高考 | 吉林高考 | 辽宁高考 | 陕西阳光高考 | 湖北高考 | 河北高考 | 山西阳光高考 | 山东阳光高考信息平台 | 江苏阳光高考信息平台 | 学习经验分享 | 学习频道 | 安徽阳光高考 | 高中生综合素质评价系统 | 学习专题 |