2014年天津河东二模英语答案(5)

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第Ⅱ卷(非选择题共35分)

注意事项:

    1.用黑色墨水的钢笔或签字笔将答案写在答题卡上。

    2.本卷共6小题,共35分。

第三部分:写作(共两节,满分35分)

第一节:阅读表达(共5小题;每小题2分,满分10分)

阅读下面短文,并按照题目要求用英语同答问题.

    Subliminal(隐性)advertising happens every day. Shoppers are regularly encouraged to buy by appeals to their senses or unconscious assumptions. I recently carried out a series of research experiments to uncover the ways advertisers use to confuse us to Pull out our wallets. Here are several techniques you should know about.

     We fall for "tradition". Some people believe that squeezing a lime(酸橙) into a Corona beer is a time-honored Mexican custom to improve the beer's taste or destroy bacteria(细菌). The truth? It dates back only t0 1981, when a bartender (酒保) threw a lime into the neck of a Corona to see if he could start a trend. This simple act, which caught on like wildfire, helped Corona become the best -selling imported beer in the U.S. market.

      Music makes us buy. Store owners know that playing music with a beat faster than the human heartbeat causes shoppers to shop quickly and therefore buy less. The slower the beat, the more time shoppers will take, and the greater the chances are that they'll buy something.

    Shapes have a draw. A large food maker once tested two different containers holding exactly the same. The only difference?  Shapes .When asked which product they preferred, every one selected the first bottle that is narrow around the middle and thicker at the top and on the bottom.       Places help decide. Let's say I offered you a choice of two new cars. They're of the same model, the same color, and they have the same parts. There's only one difference: One is made in  Turkey, and the other in Germany. My guess is that you'd pick the German model, since you associate Germany with superb techniques.

56. What does the underlined expression "pull out our wallets" in the first paragraph mean? ( No

more than 5 words)

_____________________________________________________________________________

57. What is subliminal advertising? (No more than 15 words)

_____________________________________________________________________________

58. What often has an effect on shoppers' buying in the author's opinion? (No more than 15

   words)

59. What is the author's purpose by writing the passage? (No more than 10 words)

_____________________________________________________________________________

60. Does the Corona beer with a lime sell well in the US? Why? (No more than 20 words)

_____________________________________________________________________________

第二节:书面表达(满分25分)

61.假如你是天津市某中学高三学生,学生会的干部,请你根据以下内容写一封倡议书给某英语报社信,叙述拟开展活动的内容并发表白己的看法。

                                   倡议书

       为了更好地利用学习资料,我们倡议高三同学在毕业之际捐出用过的书报杂志等学习资料,赠给低年级的同学。

活动意义:增进友爱,鼓励节约,保护环境,深受师生赞扬和支持。

活动地点:校图书馆一楼

活动时间:6月11-21日

                                                    学生会

                                                   4月29日

 

 

    注意:词数不少于100;可适当加入细节,使行文连贯:开头和结尾已给出,不计入总词数。

提示词:增进promote

Dear schoolmates,

   I'm a student of Senior Three in a high school in Tianjin._____________________________

_______________________________________________________________________________

Students Union

April 29th
英语学习  http://www.yggk.net/english/

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